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How to Begin Creating Engaging Content

Written by Anne McAuley on . Posted in Content Marketing

creating engaging contentHow to begin content creation begins with making a commitment to creating content and then following through. It’s not for the faint of heart, that’s for sure. Next you need to identify your target market and why you want to create content. Without these two pieces, you won’t build content that is focused on your goals.

Identify Your Target Market

If you don’t know who you’re talking to or want to be talking to, then how do you know what to say? You don’t. You have to identify your target market so you know who you are reaching or who you want to reach so you can build a content strategy that speaks to them. 

Know Why You’re Creating Content

Knowing why you’re creating content will keep you focused on the goal. In Ken Blanchard’s book One Minute Manager, he writes about goals being like bowling pins. If you don’t have the pins to knock down, then how do you know when to celebrate? You could be rolling bowling balls all day and not know if you’ve hit your target. The same is true for content.

Here are some common reasons to create content:

  • Share your knowledge in your area of interest or industry
  • Establish yourself as an expert
  • Attract and convert sales leads
  • Build a community whether by sending a newsletter or sharing content on social media

Choose Your Platform

You can’t be good at everything especially when it comes to your website. Greg Taylor said it best at WordCamp Phoenix 2014 when he said to create content that is your passion. If photography is your passion, create photo content for your website – and hire the website designer and copywriter. If writing is your passion, then write blog posts for your website and hire the photographer and website designer. It’s about doing what you do best and outsourcing the rest.

Be consistent

There is no silver bullet solution for how to begin content creation except that once you start, don’t stop. Be consistent in creating and sharing content and you will see the greatest return on investment.

What are your tips for creating engaging content?

Anne McAuley

Anne McAuley, founder of McAuley Freelance Writing, is a freelance writer specializing in websites, blogging and content marketing strategy.

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